Shopify SEO is Dead. Long Live AI Search Traffic.
Google traffic is shrinking. AI search traffic is exploding. If you're still dumping budget into traditional SEO agencies in 2026, you're investing in a shrinking asset class.
It's a bold claim, but the data supports it: Traditional Google SEO is a shrinking asset class for e-commerce.
Why?
Because the "blue link" era is over. Users don't want a list of 10 links to browse. They want an answer.
When a shopper asks ChatGPT "Best running shoes for flat feet," they get a direct recommendation. They don't visit a "Top 10" blog post anymore. They go straight to the product recommended by the AI.
This is the AI Search Shift.
The New Funnel
- Old Way: Google Search → SEO Blog → Product Page → Purchase
- New Way: AI Prompt → AI Recommendation (Citation) → Product Page → Purchase
The middleman (the SEO blog) is being cut out.
How to Pivot Your Strategy
Stop optimizing for "keywords" and start optimizing for "entities."
Google reads keywords. AI models read entities (concepts, facts, relationships).
Actionable Step: Use Schema markup (like Naridon provides) to define your product not just by its name, but by its attributes, use cases, and relationships to other concepts.
Don't be a keyword match. Be the best answer.
Gotowy, by rankować dla tych rozmów?
Dołącz do wczesnych użytkowników, którzy już przechwytują ruch z wyszukiwania AI.